Setting up Mailchimp

Mailchimp Integration

To enable automatic signups to your MailChimp newsletter, you’ll first need to open an account with Mailchimp (Mailchimp sign up)

The integration requires an API key and the Audience ID that identifies the mailing list the email addresses are to be added to.

MailChimp Account

API Key

1. Your API keys are listed under your Mailchimp Account Settings.

2. From their account screen, click on Extras > API Keys. You may need to create a new key.

   

Audience (Mailing List) ID

1. The List ID can be found by selecting the specific list you want to use in Mailchimp’s Audience view, clicking on Settings, and then selecting List Names and Defaults. This should display the list ID right at the top.

   

2. To create a new Audience, see Mailchimp docs: Create audience

IgnitionDeck Integration

1. Navigate to IgnitionDeck » Commerce » General tab and scroll down to the CRM Settings

2. Make sure the “Enable Mailchimp” checkbox is checked:

   

3. Enter the API key and Audience list ID into the corresponding fields:

   

4. Finally, click the Save button at the bottom of the CRM settings box.

Custom Merge Tags

IgnitionDeck Commerce (IDC) also offers a set of powerful Mailchimp merge tags that you can use to segment and customize your email lists. These tags are created and populated by IDC automatically any time a purchase is made, though you can also add them manually inside of Mailchimp.

The merge tags used by IgnitionDeck are: *|LEVEL|*

This is populated by the most recent product name purchased by a customer. If they purchase a new product, it will overwrite the current value.

*|IDC_FREE|*

This is set to either YES or NO. It will update to NO if the customer purchases a paid product at any point.